PRIVACY POLICY

Last Updated: June 4, 2026

Introduction

Cayha Beauty ("Cayha Beauty," "Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, process, and safeguard your information when you visit our website, purchase products, subscribe to our communications, or otherwise interact with our services (collectively, the "Services").

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

Information We Collect

We may collect the following categories of personal information:

Information You Provide Directly:

When you interact with us, we may collect:

  • Name

  • Email address

  • Phone number

  • Billing address

  • Shipping address

  • Payment information (processed securely by third-party payment providers)

  • Account login credentials

  • Customer support communications

  • Product reviews and testimonials

  • Marketing preferences

Information Collected Automatically:

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Referral source

  • Pages viewed

  • Date and time of visits

  • Website interactions

  • Session information

  • Cookie identifiers

Information from Third Parties:

We may receive information from:

  • Payment processors

  • Advertising partners

  • Analytics providers

  • Social media platforms

  • E-commerce platforms

  • Fraud prevention services

  • Marketing partners

How We Use Your Information

We use your information for legitimate business purposes, including:

Order Fulfillment:

  • Processing transactions

  • Delivering products

  • Managing returns and refunds

  • Providing order updates

Customer Support:

  • Responding to inquiries

  • Resolving disputes

  • Providing technical assistance

Website Operations:

  • Operating and maintaining our Services

  • Improving website functionality

  • Preventing fraud and abuse

  • Maintaining security

Marketing and Communications:

With your consent where required by law, we may use your information to:

  • Send promotional emails

  • Provide newsletters

  • Share product updates

  • Deliver special offers

  • Conduct surveys and market research

You may unsubscribe from marketing communications at any time.

Analytics and Improvements:

We may analyze usage trends to:

  • Improve customer experience

  • Develop new products and services

  • Measure website performance

  • Understand purchasing behavior

Legal Basis for Processing (EEA, UK, and Similar Jurisdictions)

Where required by applicable law, we process personal information based on one or more of the following legal grounds:

  • Performance of a contract

  • Compliance with legal obligations

  • Legitimate business interests

  • Protection of vital interests

  • Your consent

Cookies and Similar Technologies

We use cookies, pixels, tags, and similar technologies to:

  • Operate the website

  • Remember preferences

  • Analyze website traffic

  • Improve performance

  • Personalize content

  • Measure advertising effectiveness

For more information, please review our Cookies Policy.

Where required by law, we obtain consent before placing non-essential cookies on your device.

Sharing Your Information

We may share your information with trusted third parties, including:

Service Providers:

  • Website hosting providers

  • Payment processors

  • Shipping and logistics providers

  • Customer service platforms

  • Marketing providers

  • Analytics providers

Business Transactions:

If Cayha Beauty undergoes a merger, acquisition, restructuring, financing, or sale of assets, your information may be transferred as part of that transaction.

Legal Compliance:

We may disclose information when required to:

  • Comply with legal obligations

  • Respond to lawful requests

  • Protect our rights

  • Prevent fraud

  • Protect users and public safety

We do not sell personal information in exchange for monetary compensation.

Payment Processing

Payments are processed through secure third-party payment providers.

Cayha Beauty does not store full payment card information on its servers.

Payment processors may include providers such as:

  • Shopify Payments

  • Stripe

  • PayPal

  • Apple Pay

  • Google Pay

  • Other authorized payment partners

These providers maintain their own privacy policies and security practices.

Marketing and Advertising

We may work with advertising and analytics partners including:

  • Google

  • Meta (Facebook and Instagram)

  • TikTok

  • Pinterest

  • Klaviyo

  • Shopify Analytics

  • Other advertising platforms

These partners may use cookies and similar technologies to:

  • Measure campaign performance

  • Deliver personalized advertisements

  • Analyze website activity

  • Create audience segments

You may manage advertising preferences through your browser settings, cookie preferences, or platform-specific privacy controls.

International Data Transfers

Your information may be processed and stored in countries outside your country of residence.

When transferring personal information internationally, we implement appropriate safeguards as required by applicable law, including:

  • Contractual protections

  • Standard Contractual Clauses (SCCs)

  • Security measures

  • Vendor compliance reviews

Data Retention

We retain personal information only for as long as necessary to:

  • Fulfill contractual obligations

  • Provide Services

  • Maintain business records

  • Resolve disputes

  • Comply with legal requirements

  • Enforce agreements

Retention periods vary depending on the nature of the information and applicable legal requirements.

Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Accordingly, we cannot guarantee absolute security.

Your Privacy Rights

Depending on your location, you may have rights including:

Right of Access:

You may request access to the personal information we hold about you.

Right to Correction:

You may request correction of inaccurate or incomplete information.

Right to Deletion:

You may request deletion of personal information, subject to legal exceptions.

Right to Restrict Processing:

You may request limitations on how we process your information.

Right to Object:

You may object to certain processing activities, including direct marketing.

Right to Data Portability:

You may request a copy of your information in a portable format where applicable.

Right to Withdraw Consent:

Where processing is based on consent, you may withdraw consent at any time.

California Privacy Rights:

Residents of California may have additional rights under the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and related laws.

European Economic Area and UK Rights:

Residents of the European Economic Area (EEA) and United Kingdom may have rights under GDPR and UK GDPR.

To exercise any privacy rights, please contact us using the information provided below.

Do Not Track Signals

Some browsers offer a "Do Not Track" feature.

Because there is currently no universally accepted standard for responding to such signals, our website may not respond to Do Not Track requests.

Children's Privacy

Our Services are not directed to individuals under the age of 18.

We do not knowingly collect personal information from children.

If we become aware that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete that information.

Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content, or security of third-party websites.

We encourage you to review the privacy policies of any website you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When changes are made, we will update the "Last Updated" date at the top of this page.

Material changes may be communicated through website notices, email notifications, or other appropriate means where required by law.

Contact Us

If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact Cayha Beauty through the contact information provided on our website.

If applicable law grants you the right to lodge a complaint with a data protection authority, you may do so through your local supervisory authority.